A Basic Guide to a Great Headshot Photo Session

Professional headshots are the first introduction to you, your business and your personal brand.

Around 93% of HR professionals and recruiters turn to LinkedIn to find quality candidates, 2 in 3 turn to Facebook and more than half utilize Twitter. This just proves that a headshot plays an essential role in your professional life. Your headshot should be a powerful, compelling and confidence-instilling headshot that makes prospective clients, employers and partners want to reach out and connect with you.

Before you head to the studio for your professional headshot photo session, think about the things that you want others to see when they glance at your profile page.

Think about some of the characteristics that embody your personal brand. Are you a chef, an educator, a writer? Write down some keywords and phrases. If there are specific props that could help tell your story, bring them along to your session too.

I will usually take a few different shots using various outfits so that you have a good selection to choose from. If you’re going to be using your headshot on a specific social media platform, you might even want to tailor it to fit that site.

It’s important that your look matches the image you’re trying to convey. What you wear on a daily basis is a great place to start. Solid colors are always a good choice, as are tops with strong collars and necklines. I suggest that you wear clothing that compliments your skin and eye tones, and it’s best to stay away from very bold colors too. Even though you’ll only be photographed from the shoulders up, it’s important for your entire outfit is professional as you may want a shot or two that is taken further away and incorporates more of your body.

Even though this is a more professional shoot, remember to have fun. A relaxed, comfortable subject naturally exudes confidence.

Men’s Look 1:

A well-fitting navy suit is a fantastic option when taking corporate headshots. Those in more professional industries will want to opt for a more conservative look such as this. Don't forget to accessorize, these items add important details to your look. Brown leather shoes and a belt pair nicely next to the navy which will elevate your style.

Men’s Look 2

Looking for a modern alternative to a suit? This look takes a light khaki blazer a subtle barely there plaid print and pairs it with chinos and a classic chambray shirt, making the outfit read a bit more casual. This is a great option for the man who might not need to look as conservative in his headshots.

Men’s Look 3

For business casual looks or those in a more creative industry, try this look. A bomber is a great alternative to a suit jacket or blazer while still giving you a polished look. Pairing the bomber with a polo, like this sweater knit, will give you the option of going sans jacket in your shots. Keep your accessories simple with classic white sneakers and a watch to round out the look.

Women’s Look 1

This is the most classic look for business headshots. You can't go wrong with a black blazer. Make sure you choose a well-fitting blazer that accentuates your body shape, as this will be the key item to this look. Styling the blazer with simple black trousers and a white blouse brings this outfit together. Don't forget, you can also remove the blazer while taking photos which gives you two great looks out of one.

Women’s Look 2

A skirt and blouse option is a perfect combination for the woman looking for a more feminine style. This outfit here is a great example of a monochromatic look, using different tones of neutral beige throughout the outfit. Wear your blouse tucked in to accentuate your waist line and add a belt for extra detailing. If you're looking to add a little personality to this outfit, a silk scarf is a great accessory to give this look a little flair.

Women’s Look 3

Work in a more casual environment? White is a great option for those looking for something a little more carefree. I love pairing a white silk blouse with jeans and nude shoes, which gives your look a little more of an unassuming feel. If you're looking to add a tailored aspect to this style, throw on a white blazer, which screams statement item.